Cold Email can be a tricky process to navigate, since there is no universal definition of spam accepted around the world. cold emails.įilter & Connect Today What are “spam” emails? Are cold emails legal? The question whether cold emails are considered spam or not, still remains largely unanswered, especially when we have different legal and compliance requirements among different jurisdictions/countries.īefore we talk about how different email laws apply to cold emailing, we need to discuss the differences between spam vs. Unfortunately, the sales-side hasn’t been thought of nearly enough. There’s been a lot of discussion and recommendations on how to be compliant from a marketing perspective. We can thank Canadian and EU email marketing laws that require opt-in and have influenced many email compliance laws in the world, plus the filters, blacklists, inbox management from your ISP, and email client. Nowadays it’s quite rare to find spam emails in your priority inbox. What about finding out that a certain long-lost relative halfway across the world has passed away leaving gazillions of dollars and a huge estate in your name? Remember the good ol’ days when you could buy Cialis online without prescription (yay!). So is it illegal to cold email? Let’s take a more detailed look. Along with transactional and warm emailing, cold emailing is a subset of email marketing.Īlthough cold emailing campaigns have not hing in common with spam, unsolicited commercial messages may be treated as spam unless cold email laws are followed. Unsolicited emails can be defined as the text equivalent of cold calling. What is cold email?Ī cold email is an unsolicited email sent to a receiver without prior contact to build a relationship with the potential customers and move them forward in the sales funnel. Editor’s Note: While we can’t give legal advice, we can certainly help you interpret what these laws mean with respect to cold emails and help you create a non-spammy sales outreach experience for your prospects and leads.
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